MyPet Privacy Policy
Effective date: 16 October 2025
Last updated: 16 October 2025
This Privacy Policy explains how we collect, use, share, and protect information when you use the MyPet mobile application, the mypetcollars.com website, and the MyPet smart collar and related services (together, the "Services").
We comply with applicable privacy laws, including Türkiye's KVKK and, where relevant, the EU/UK GDPR. Terms like "personal data" and "processing" are used as defined in these laws.
1) Controller and Contact
The Services are operated by Mypet Yazılım Teknolojileri A.Ş. ("MyPet", "we", "us").
Address: Marmara Teknokent — Tübitak Gebze Yerleşkesi, Arge ve İnovasyon Binası Gebze / Kocaeli
Email: info@mypetcollars.com
2) Data We Collect
a) Account & Profile
● Identification and contact details (name, email, phone)
● Login information (password hash, tokens)
● Optional demographics
b) Pet Profile
● Pet name, species/breed, sex, date of birth/age, weight
● Photos, notes, diet and care history (e.g., vaccinations, medications)
c) Device & Sensor Data (Smart Collar)
● Location (GPS): including foreground and background location if you allow it
● Activity/Movement: steps, intensity zones, activity duration
● Environmental readings supported by the device (e.g., ambient temperature)
● Bluetooth pairing metadata
Note: Precise location may indirectly reveal routines (e.g., home/work patterns). We treat it with heightened care.
d) Usage & Diagnostics
● Device/OS/browser type, app version, language
● Crash, performance and event logs
● In-app interactions for analytics (if consented)
e) Communications & Support
● Messages you send us (email, in-app support, surveys, feedback)
f) Subscription/Payments
● Plan type, status, and payment confirmations from our payment processor
(We do not store full card numbers.)
g) Photos/Media You Upload
● Images and attachments you choose to share in the app
Sources. We collect data directly from you, your devices/smart collar, and from third-party providers that support our Services (e.g., analytics, crash reporting, maps, payments, identity providers such as Apple/Google Sign-In).
3) Why We Process Data (Purposes & Legal Bases)
● Provide the Services (set up accounts, pair collars, track activity/location you enable, geofence alerts, customer support).
Legal basis: contract performance (GDPR 6(1)(b)); KVKK 5/2-(c).
● Improve and secure the Services (troubleshooting, usage analytics, performance, fraud/abuse prevention).
Legal basis: legitimate interests (GDPR 6(1)(f)); KVKK 5/2-(f).
● Notifications (e.g., low battery, geofence/exiting safe zone, health/activity tips).
Legal basis: your consent for push and background location (GDPR 6(1)(a) / KVKK explicit consent).
● Marketing communications (newsletters, offers), if you opt-in.
Legal basis: consent; you can unsubscribe any time.
● Compliance (tax/financial record-keeping, lawful requests).
Legal basis: legal obligation (GDPR 6(1)(c); KVKK 5/2-(ç)).
● Research & statistics (aggregated/anonymous only).
Legal basis: legitimate interests; we use safeguards like pseudonymization/aggregation.
4) Cookies and Similar Technologies (Website)
We use:
● Strictly necessary cookies for core site functionality and security.
● Analytics/Performance cookies to understand usage (only with your consent).
● Marketing/Personalization cookies (only with your consent).
You can change cookie preferences anytime via our Cookie Preference Center on the website. See our standalone Cookie Policy for details.
5) Sharing Your Information
We do not sell your personal data. We share it only as needed:
● Service Providers (Processors): hosting, databases, analytics, crash reporting, maps, messaging, payments, and support tools—bound by confidentiality and data-processing agreements.
● Business Transfers: merger, acquisition, or asset sale (we'll provide notice and your choices where required).
● Legal/Protection: to comply with law or protect rights, safety, and security.
● With Your Consent: when you ask us to share (e.g., exporting data to another app or service).
● Aggregated/De-identified: insights that cannot reasonably identify you.
6) International Transfers
We may store/process data outside your country (e.g., in the EU, UK, US). Where required, we use appropriate transfer mechanisms.
7) Retention Periods
We keep personal data only as long as needed for the purposes above or as required by law, then delete or anonymize it.
● Account & Pet Profiles: as long as the account remains active; after deletion request, we begin deletion and complete it within 30 days (unless legal retention applies).
● High-resolution GPS trails: 30 days, then deleted or reduced to aggregated summaries.
● App logs (diagnostics/security): 12 months.
● Analytics (if consented): 24–26 months or until you withdraw consent.
● Support tickets: 3 years.
● Billing/Tax records: 10 years (or as required by law).
8) Security
We apply administrative, technical, and physical safeguards, including:
● Encryption in transit and at rest
● Access control and least-privilege permissions
● Multi-factor authentication for internal systems
● Logging and monitoring
● Regular vulnerability testing and remediation
● Vendor due diligence and contractual protections
No method is 100% secure, but we continuously improve our controls.
9) Automated Decisions & Profiling
We generate activity zones, daily goals, and recommendations based on sensor data. These features do not produce legal or similarly significant effects about you. You may disable certain personalized features in Settings.
10) Your Rights
Depending on your location, you may have the right to:
● Access your data and obtain a copy
● Rectify inaccurate or incomplete data
● Delete your data (erasure)
● Restrict or object to processing (especially where based on legitimate interests)
● Data portability (where technically feasible)
● Withdraw consent at any time (does not affect prior lawful processing)
How to exercise:
Use in-app paths (Account → Privacy) or email us at privacy@mypetcollars.com. We respond within 30 days (or the period required by law).
Complaints:
● Türkiye: You may apply to us first under KVKK and then lodge a complaint with the Kişisel Verileri Koruma Kurumu (KVKK).
● EEA/UK: You may lodge a complaint with your local Data Protection Authority.
11) Children's Privacy
The Services are not directed to children under 13. In the EEA/UK, if you are under 16, you may use the Services only with verifiable parental consent. If we learn we collected personal data from a child contrary to law, we will delete it.
12) Managing Preferences & Deleting Your Account
● Delete account: App → Account → Delete Account (or contact us).
● Location/Notifications: Control permissions in your device OS settings; disable background location or push at any time.
● Cookies: Use the Cookie Preference Center on our website.
13) Changes to This Policy
We may update this Policy from time to time. We will post updates here and revise the "Last updated" date. For material changes, we will provide additional notice (e.g., in-app or email) where required.
14) How to Contact Us
Email: info@mypetcollars.com
Postal: Marmara Teknokent — Tübitak Gebze Yerleşkesi, Arge ve İnovasyon Binası Gebze / Kocaeli